The marketing machine: how David Beckham took over America | David Beckham
Spend enough time watching US television, and the relentless tide of commercials eventually sorts itself into three distinct categories. The first category promotes units of mass-produced food-like substances, each one basically a palm-sized projectile of shiny, salted, mechanically processed fragments; yet each also arrives with its own factory-made spectacle of hues and jingles and wrapping […]
Continue Reading