The marketing machine: how David Beckham took over America | David Beckham

Spend enough time watching US television, and the relentless tide of commercials eventually sorts itself into three distinct categories. The first category promotes units of mass-produced food-like substances, each one basically a palm-sized projectile of shiny, salted, mechanically processed fragments; yet each also arrives with its own factory-made spectacle of hues and jingles and wrapping […]

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Kylian Mbappé takes on France’s leadership mantle, urging squad to stay grounded ahead of World Cup 2026

Antoine Griezmann, who played a pivotal role in France’s semi-final victory against Morocco in 2022, observed from the stands on this occasion as Les Bleus overcame the Atlas Lions once more to secure a third straight World Cup semi-final appearance. The 35-year-old, fresh from finalizing a transfer to Orlando City, had not been present at […]

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