Why Are Chelsea and Sunderland Playing Without Front-of-Shirt Sponsors in the Premier League?
Chelsea and Sunderland are the only Premier League teams set to begin the 2026-27 campaign without a matchday sponsor on the front of their shirts. Chelsea maintain that front-of-shirt sponsorship talks often require considerable time, citing Manchester United’s agreement with TeamViewer as one of the limited comparable deals available. That partnership also involved lengthy negotiations. […]
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