Hope Not Hate argued that current efforts to combat online abuse place too much emphasis on responding only after racist material has already reached users.
Although players can block users and report messages while platforms can suspend accounts, Hermansson said these actions fail to tackle how abusive posts are boosted and spread.
“X does not treat racism with sufficient seriousness,” he said. “This problem has persisted for years without any meaningful progress.”
He said social media platforms already possess the technology needed to change how their algorithms promote material, especially when abusive activity rises sharply.
“A fairly limited number of accounts and original posts often generate a huge volume of responses,” he explained.
“I believe stopping all, or at least a substantial proportion, of this activity is entirely achievable.”
Hope Not Hate suggested reducing the visibility of posts receiving high levels of abuse so that recommendation systems show them to fewer users.
Ahead of the latest Premier League season, the organisation urged UK media regulator Ofcom to make better use of its powers under the Online Safety Act and respond to foreseeable surges in hateful activity.
It wants Ofcom to prohibit algorithms that fuel abuse and classify major sporting occasions as “high risk”.
Such a designation would compel platforms to introduce rigorous safety-by-design protections, remove harmful material proactively and use algorithmic changes to quickly limit rapidly spreading hate.
Ofcom said in a statement: “We are putting strong pressure on technology companies to improve the safety of their services and will hold them responsible if they fail to act.”
The regulator also pointed to a new collaboration with law enforcement agencies and football organisations aimed at combating online abuse ahead of the World Cup.
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