2026 World Cup: The Transformation of Argentina’s Lionel Messi

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It was 2 May 2009, at the Santiago Bernabeu Stadium in Madrid, during a La Liga fixture.

Guardiola made a tactical choice. He shifted Messi away from the right flank and positioned him at the spearhead of the attack — but without the duties of a conventional centre-forward.

Samuel Eto’o moved to the right, Thierry Henry took the left, and Messi was instructed: drop deep, collect the ball, and make things happen. When the final whistle blew, the scoreline read 6-2. The false nine had been revived.

The idea was not entirely original. Gusztav Sebes’s Hungary had torn England apart on their own turf in 1953, winning 6-3 as Nandor Hidegkuti repeatedly withdrew into midfield, luring the centre‑halves out of position and carving out room for Ferenc Puskas and Sandor Kocsis.

Johan Cruyff, initially under Rinus Michels, performed a roaming forward role for the Netherlands within the framework of Total Football.

At the outset, Messi became an unsolvable puzzle. When he drifted into the pockets between the lines, Madrid’s centre-backs were forced to choose: follow him and leave a gap, or hold their ground and grant him acres of space.

Neither option proved effective. Messi strolled through the openings without any pressure. With Xavi, Andres Iniesta and Yaya Toure behind him and Henry and Eto’o stretching the backline wide, every move the opposition made turned out to be a mistake.

Guardiola deployed the same approach weeks later in the Champions League final against Manchester United. Messi headed in a goal with 20 minutes left on the clock.

From 2011 to 2013, Messi found the net 96 times across 69 La Liga appearances.

The Ballon d’Or he received in 2009 became a near‑constant presence — he claimed it again in 2010, 2011, 2012, 2015 and 2019, eventually collecting eight in total. The first came when he was 22. The most recent arrived at the age of 36.

“I didn’t used to pay much attention to tactics,” Messi told journalist Juan Pablo Varsky in 2024.

“But with Guardiola I learned an enormous amount. I started to understand spaces, ball retention, how the game really works.”

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