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Norway, led by Erling Haaland, saw their World Cup journey end in the quarter-finals – yet across social platforms, he has arguably emerged as the tournament’s most notable figure.
From hunting for a cowboy hat in Texas to returning with a stuffed raccoon, Haaland’s stateside escapades have sent his online following soaring, propelling him firmly into mainstream American pop culture. So what exactly has made the United States fall for him – and just how prominent a celebrity could he become?
Crystal Bell, digital culture editor at Mashable, explains to More than the Score’s John Bennett how Haaland’s genuine, unfiltered manner resonates powerfully with Gen Z and Gen Alpha, and why the way he shares his life on Snapchat lies at the heart of his charm. She also examines his brand-building efforts in China and closer to home.
Tobias Hovland joins the conversation to share what he has observed while covering events in the US for Norwegian broadcaster NRK, and how Haaland’s antics are being viewed back in Norway.
Unexpected questions and conversations that go beyond the stat sheet. More than the Score brings you narratives from every corner of sport. From Formula One to netball, mixed martial arts to figure skating, Grand Slam tennis to Diamond League athletics, the show features interviews with remarkable athletes and the experts operating behind the scenes – including football super-agents and the coaches who keep competitors at their best. You’ll also hear the perspectives of our network’s veteran sports correspondents, drawing on decades of experience covering sport at all levels.
And if you have your own views on the stories we discuss, we would love to hear from you. Email [email protected], or message us on WhatsApp at 0044 800 032 0470. You can find further details, along with our privacy notice, on our website: www.worldsportspod.com/morethanthescore
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